Bill Moretz, owner of ProCamera, is a professional photographer whose photographs have been shown in many exhibitions in the mid Atlantic region and whose works are in many private and corporate collections, including North Carolina Museum of Art. A fervent poetic sensitivity permeates his photos as form, harmony, and light are explored. The art critic Ruth Latter once said of Bill's photos, "time flows softly and nostalgically around the images that are embraced with light, human attention, and rich cultural memory."
Bill is also a specialist and consummate professional in photographing the works of other artists. His photographs have appeared in numerous exhibition catalogues and marketing materials for major museums and galleries throughout the country, as well as in many national and regional publications including American Artist, Art in America, Art Forum, Southern Décor, Arts Journal, and Yankee Magazine.
Bill's love of cameras started when at 10 years of age he bought a Sears Tower 127 camera. He is an inveterate camera collector and owns over 50 antique cameras, including several made of wood and brass from the 1800s. Many of these cameras are on display in his shop ProCamera. Bill is passionate about the technical aspects of cameras and is able to combine the artistic aspects of photographing with the ability to repair virtually any camera. He is a wizard with the ability to repair ninety-nine percent of the cameras that come to him from around the world. For the one percent of cameras that require elements no longer available, or for special requests, he creates custom parts in his highly specialized machine shop. Jason Schneider, world-recognized expert on classic cameras and expert on camera technology has written, "chief repair guru Bill Mortez has a wealth of hands-on experience and he prides himself on being able to fix almost anything."